Male, urban, hyper male audience, into sex and violence and female film crew? Hmmm. How's that going to work?
What's our proposition? Real men can control their dogs, because control = respect.
What action do we want our audience to take? We want them to seek free training help, visit our blog so we can sign post them onto people who can help without embarrassment or loss of face.
Secondary audience: The Hackney community, short film makers, people who work with young people or dogs, politicians, media.
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